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Flooring Services LLC
TargetMarket expanded Flooring Services into new markets with an enhanced online presence, creative content, digital ads, and search marketing campaigns—showcasing their craftsmanship and attracting both commercial and residential customers.
Flooring Services LLC is a leading flooring company in the Southeast, with over two decades of experience serving both commercial and residential clients. Founded in 1999 as Flooring Services LLC, has built a reputation for excellence in handling a wide range of projects, from home and office renovations to large-scale new construction. Specializing in multi-family dwellings, hospitality, and office buildings, Flooring Services LLCs versatile team is equipped to manage projects of any size. They collaborate with top general contractors in the region while also providing personalized service to residential clients for custom home and renovation needs.
Flooring Services LLC approached TargetMarket with the intent of elevating their brand awareness and expanding their digital presence. Having never run ads before, Flooring Services LLC wanted to leverage online marketing to reach a wider audience and showcase their expertise. They sought a comprehensive strategy that included social media, paid ads, video and photo content, and SEO to highlight the exceptional work they do for clients across multiple industries. By increasing their visibility across all platforms, Flooring Services LLC aimed to drive more traffic to their website and attract both commercial and residential clients.
A well-designed website is crucial for businesses to effectively communicate who they are and what they offer, making it easier for consumers to understand the full scope of their expertise and build trust in their brand. In 2019, Flooring Services LLC sought to update their website to better elevate their brand and showcase their wide range of flooring, carpeting, and tile services for both residential and commercial projects. Recognizing the importance of a modern, user-friendly website, Flooring Services LLC aimed to create an online presence that clearly displayed their services and reflected the quality of their work.
Our video and photo services for Flooring Services LLC significantly boosted their visual marketing efforts. We captured high-quality content of flooring installations, their mobile showroom, and team headshots. This versatile content was strategically deployed across their website, social media platforms, advertising campaigns, and a new YouTube channel. By showcasing the company's craftsmanship and professionalism across all digital touchpoints, we created a cohesive brand image that resonated with potential clients. This visual strategy not only increased engagement but also provided compelling evidence of Flooring Services LLC's expertise, setting them apart in a competitive market.
Our partnership with Flooring Services LLC focused heavily on organic growth through strategic SEO and content marketing initiatives. Recognizing the long-term value of a strong online presence, we developed a comprehensive SEO strategy tailored to the flooring industry. A key component of this strategy was the implementation of a consistent monthly blog. By committing to produce one high-quality, informative blog post each month, we ensured a steady stream of fresh, relevant content that not only engaged potential customers but also signaled to search engines that Flooring Services LLC's website was actively maintained and authoritative in the flooring niche.
Our approach focused on creating engaging content tailored to each platform, including Facebook, Instagram, and LinkedIn. We shared a mix of project showcases, before-and-after transformations, and educational content about flooring options and maintenance. By consistently posting high-quality visuals and informative captions, we significantly increased follower engagement and brand awareness. We also leveraged social media advertising to extend reach and drive targeted traffic to the website. This comprehensive social strategy not only improved Flooring Services LLC's online visibility but also fostered a community of potential customers and industry partners, ultimately contributing to increased leads and sales opportunities.
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In early 2024, Flooring Services LLC recognized the need to elevate their marketing strategy and deepen their collaboration with our team across all marketing channels. A key component of this initiative was the implementation of a targeted paid advertising campaign. This strategic move allowed our team to precisely reach potential customers actively seeking flooring solutions.
We crafted highly targeted ads leveraging the platforms' robust demographic and interest-based targeting options. These ads showcased the company's best work through eye-catching visuals and compelling copy, tailored to different customer segments. We implemented a mix of awareness, consideration, and conversion-focused campaigns to guide potential customers through the sales funnel.
Customer Testimonial
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"The continual effects we have seen from TargetMarket has been an increase in phone calls, an increase in web traffic and being able to monitor it. Within a month we were getting phone calls. We thought it would take maybe up to 6 months to really start seeing the changes. I definitely highly recommend TargetMarket.”
"The continual effects we have seen from TargetMarket has been an increase in phone calls, an increase in web traffic and being able to monitor it. Within a month we were getting phone calls. We thought it would take maybe up to 6 months to really start seeing the changes. I definitely highly recommend TargetMarket.”
Paid Ad Search Metrics
88
140%
+14.48%
+272%
-12.29%
+2.53%
Paid Ad Search Metrics
88
140%
+14.48%
+272%
-12.29%
+2.53%
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