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Daniel Island Yacht Club
TargetMarket was the rising tide that helped lift all boats for Daniel Island Yacht Club. TM branded multiple entities and executed marketing campaigns across digital and print.
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The Daniel Island Yacht Club is a stunning two-level event venue nestled along the Wando River. The elegant clubhouse sets the stage for unforgettable gatherings, including rehearsal dinners, welcome parties, bridal events, weddings, cocktail receptions, corporate meetings, and private celebrations. Its prime waterfront location also offers seamless access for boating and sailing, making it the perfect blend of Lowcountry charm and nautical convenience.
Daniel Island Yacht Club initially partnered with us to support their Junior Sailing Program, logo refresh, and marketing materials. With a growing vision, we extended our work to the Daniel Island Waterfront, spearheading its branding and website design while producing signage, marketing print pieces, and curated social assets for a seamless visual identity.
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Our branding journey began with the Daniel Island Yacht Club and later expanded to include the Daniel Island Waterfront and Island Boat Rentals. Through thoughtful design and strategy, we helped bring the client’s vision to life—creating distinct yet connected brand identities that reflect the character of each waterfront business.
We helped Daniel Island Yacht Club showcase its brand through thoughtfully crafted print pieces—including event invitations, business stationery, menus, custom apparel, and membership materials. From stickers and pins to Junior Sailing Program materials and DI News ads, every touchpoint was designed to reflect the club’s signature Lowcountry elegance.
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We designed and produced custom signage for the Daniel Island Waterfront, including sandwich boards for event promotions and wayfinding signs featuring dock rules. These pieces were strategically placed throughout the area to guide visitors, promote key events, and ensure a seamless experience for all waterfront guests.
We developed and managed organic social content for the Daniel Island Waterfront, helping to spotlight key offerings—Yacht Club events, boat rentals, mooring reservations, and Junior Sailing camps. Each post was crafted to inform, engage, and connect the community with the diverse experiences available along the waterfront.
We designed the Daniel Island Waterfront website as a central hub for all waterfront offerings. From boat rentals and memberships to event spaces, the site communicates that there’s something for everyone. The goal was to create a user-friendly experience that unifies the brand and highlights the waterfront’s diverse opportunities.
We ran strategic Google Ad campaigns to boost bookings for the mooring field and generate interest in the Daniel Island Yacht Club event space. By targeting high-intent searches and optimizing ad performance, we helped increase visibility and attract both boaters and those looking for a one-of-a-kind coastal venue—directly to their site, helping turn online interest into real-world bookings.
Customer Testimonial
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Paid Ad Search Metrics
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