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Carmella’s Cafe & Dessert Bar
TargetMarket brought Carmella’s refreshed brand to life, thoughtfully capturing the heart and story behind the brand. This was seamlessly integrated into a sophisticated, custom website build, creating a digital experience as warm, inviting, and polished as the Carmella’s name itself.
Carmella’s Café and Dessert Bar is a beloved Charleston staple located in the heart of the historic French Quarter. Known for its elevated yet approachable menu of coffee, wine, cocktails, and house-made desserts, Carmella’s blends the charm of a traditional Italian café with the sophistication of a modern dessert bar. Its lively atmosphere and indulgent offerings make it a must-visit for locals and tourists alike.
Carmella’s partnered with TargetMarket to elevate its visual identity and strengthen its brand presence both online and in-store. The goal was to create a cohesive design strategy that matched the café’s vibrant personality and upscale feel. From bold, elegant packaging to striking print collateral, our creative team worked to bring Carmella’s signature style to life, capturing the sweet sophistication that sets this dessert bar apart in Charleston’s competitive culinary scene.
The old brand featured an illustrated ice cream cone, which was outdated and no longer a staple on their menu. Through meeting with Brian, he shared the story behind his grandmother Carmella’s humble beginnings and its future goals to expand. Carmella’s Dessert Bar and Cafe was presented with multiple different logos, with mock-ups of images of storefronts, signs, and coffee cups to help Brian visualize the future of the brand. The final version of the logo best represented the story of Carmella’s and had elements that portrayed a warm welcome and genuine hospitality.
With a second location in the mix, Carmella’s needed a website that would showcase its product and tell its story while also being able to clearly and accurately relay online orders from two separate locations. Our team worked to create one eye-catching cohesive site that allows for two locations to be featured together in harmony, with different pages that clearly define the ordering process and unique specials for each individual location.
Carmella’s signed onto a quarterly photography plan, which includes high-quality photo and video assets shot on-site at its downtown Charleston location. These regular shoots allow for fresh social and ad content and help showcase the latest seasonal offerings and culinary creations.
Video content shot on-site at Carmella’s Cafe and Dessert Bar, edited and optimized for each marketing purpose. Smaller clips are used for eye-catching ads and engaging social content, while a longer video format is used on the website to tell the story of Carmella’s. High-quality videography elevates Carmella’s desserts’ beauty and helps set Carmella’s marketing apart from its competitors.
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Creating a social media strategy that combined our images from on-site photoshoots with user-generated content helped propel Carmella’s social presence forward. When Carmella’s first approached TargetMarket for social services, one of the original goals was to maintain a more consistent posting schedule. In addition to posting three times a week, our team also helped generate an increase of 11.6% more engagement by posting stories, responding to comments, and curating a more personal online community. Our social media strategy also helped boost Carmella’s following, seeing an increase of nearly 500 followers at the 90-day mark after TargetMarket began leading the social media marketing.
For Carmella’s targeted ad campaign, our team created specific Google ads that would generate traffic to the two different sections of Carmella’s website based on location. These Google ad campaigns focus on generating online orders and increasing in-store visits. For the social ad campaigns on Facebook and Instagram, we used our creative assets to promote seasonal offerings or any other requested promotion.
Customer Testimonial
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"TargetMarket’s level of understanding and creativity can't be duplicated. My ads are professional and the value is incredible. I am certain that the advertising has magnified my brand and profits. Even during the pandemic we are breaking sales records!"
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"TargetMarket’s level of understanding and creativity can't be duplicated. My ads are professional and the value is incredible. I am certain that the advertising has magnified my brand and profits. Even during the pandemic we are breaking sales records!"
Paid Ad Search Metrics
982,972
3.4%
2,666
223,159
46.4%
220%
Paid Ad Search Metrics
982,972
3.4%
2,666
223,159
46.4%
220%
7,740
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