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Belimed
TargetMarket partnered with Belimed to produce professional video content, Google and social ad campaigns, and bold signage—boosting brand authority and generating qualified leads.
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Belimed was founded on a long history of fine craftsmanship and precision engineering. They work to combine world-class, stainless-steel workmanship with washer manufacturing expertise to deliver innovative products for the medical industry. Over the past 50 years, Belimed has become more than just a medical equipment manufacturer. Today, they are a leading specialist in sterile processing solutions, providing their customers with a technology-driven portfolio of integrated products and services dedicated to sterilizing, disinfection, and cleaning medical and surgical instruments. Their complete spectrum of sterile workflow solutions includes planning and design, market-leading equipment, consumables, service support, data connectivity, education, and training.
Belimed approached TargetMarket intending to build brand awareness, optimize the customer experience, and generate commercial success. The heart of Belimed is the equipment it provides, as well as having the experience, proper training, and technical expertise to keep these machines running. By reaching its target audience more effectively, Belimed could get in front of new revenue potentials and generate leads from its three main target groups.
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Belimed’s paid advertising strategy consists of ads on Google, quarterly campaigns on LinkedIn, and boosted posts monthly on LinkedIn and Facebook. The Google ads focus on Brand Awareness and 4 main pillars, Equipment, Consumables, Planning & Design, & Digitalization, and run monthly with quarterly updates to add new keywords or update content based on website changes. For the quarterly LinkedIn campaigns, we focus on creating messaging and content for specific target audiences based on Belimed’s pillars.
Combining our photography with various graphic design elements, Belimed’s social media strategy is dynamic and informative as it meets the goal of conveying expertise on social media. In addition, one of our dedicated account managers monitors all active platforms (including Facebook, Twitter, and LinkedIn) to ensure timely reactions are taken. Regular meetings with the global team help produce content relative to all customers and specialists in the sterile processing industry and generate conversions from social media channels.
The best way to exemplify the machines, processes, and expertise of Belimed is through detailed and well-crafted videography. TargetMarket used our comprehensive studio space to spotlight Belimed’s products and capabilities in a precise and professional medium. TargetMarket’s photography not only worked alongside our videography in helping paint a picture of Belimed’s company and products as a whole, but it also generated quality, unique content to share on various social media platforms.
To showcase the strong and differentiated brand that is Belimed, TargetMarket-owned SpeedPro created and installed high-quality signage to bring Belimed’s branding full circle. This included floor to ceiling durable vinyl wraps throughout the hallways as well as the Belimed logo and tagline routed in brushed metal. This raised lettering contrasts perfectly on the deep blue walls.
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Customer Testimonial
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Paid Ad Search Metrics
+246.978
1,266
4.47%
+272%
1,034
451
Paid Ad Search Metrics
+246.978
1,266
4.47%
+272%
1,034
451
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