Alexandre Fleuren Interiors

The rebranding journey from Design AFI to Alexandre Fleuren Interiors was a move that authentically captures the essence of its founder. Our team meticulously developed a brand identity that reflects Alex’s sophisticated design philosophy, creating a visual and narrative language that speaks to elegance and professional refinement. By shifting from the generic Design AFI to a more personal Alexandre Fleuren Interiors, we elevated the brand to embody not just a design service, but a curated design experience that is distinctly Alex’s.

Our photo and video team collaborated with Alexandre Fleuren to strategically determine the most effective visual collateral to showcase her design expertise. Through careful consultation, we selected a blend of brand videos, still photography, and other assets to highlight the artistry and detail in her projects. Our goal was to create versatile content that could be seamlessly integrated across her website, social media platforms, and advertising campaigns, ensuring a cohesive and impactful representation of her brand and work.

We designed elegant business cards that reflect Alex’s sophisticated aesthetic, creating a memorable first impression with potential clients. Our creative team also crafted eye-catching signage designs to enhance her physical studio space, reinforcing the brand’s luxurious feel. Additionally, we produced striking ad designs, including Charleston Style and Design and Atlanta Style and Design, strategically placing Alexandre Fleuren Interiors in publications that reach her target audience. These print pieces not only maintained brand consistency but also expanded Alex’s reach in the luxury interior design market, complementing her digital presence with tangible, high-quality marketing materials.

Our team curated a social media strategy for Alexandre Fleuren Interiors that beautifully showcases her exceptional design skills, the types of projects she takes on, and her partnerships with premium brands. Alexandre values strong client relationships, and through thoughtful, inspiring content, we highlight how her designs consistently surpass client expectations. To enhance Alexandre Fleuren Interiors’ visual branding on social media, our team designed a set of customized icons for Instagram story covers, creating a cohesive and professional look that reinforces her brand identity and improves navigation for her followers.

To amplify Alexandre Fleuren Interiors’ online presence, we implemented a targeted Google Ads campaign. Our strategy focused on carefully selected keywords that aligned with Alex’s luxury interior design services and the specific needs of her ideal clientele. We crafted compelling ad copy that highlighted Alex’s unique design philosophy and extensive experience, ensuring her ads stood out in a competitive market. We used the high-quality visuals our team captured through extensive photo and video shoots to elevate the ads, effectively showcasing Alex’s design expertise.

We focused on creating custom-designed emails that engaged her mailing list with visually compelling content. Each newsletter featured before-and-after images of her design projects, showcased her latest work, shared client reviews, and provided insights on her team. Using the imagery captured by our photo and video team, we crafted personalized newsletters that reflected Alexandre’s brand, ensuring that each email resonated with her audience. The result was a dynamic email campaign that highlighted her design expertise and fostered deeper connections with her clients.

Through targeted social ads, our team showcased Alexandre Fleuren Interiors’ design expertise and unique aesthetic, reaching a wider audience of potential clients. These ads highlighted her collaborations with trusted artisans and premium brands while emphasizing her commitment to creating beautiful, functional spaces that exceed client expectations. Each ad was crafted to inspire, drive engagement with her design services, and increase website visibility.