Sod Solutions has been delivering quality products for the turfgrass industry for more than 25 years. Their team of turfgrass and technology experts deliver innovative solutions for homeowners and professionals through improved turfgrass brands, software for sod farms and distributors, and cutting edge fertilizer technology. Learn more about the multi-faceted digital marketing strategy we implemented to them help grow their business.
In partnering with Sod Solutions, our goal was to create and manage all digital marketing efforts for the brand and all affiliated brands of the parent company. As a full marketing partner we were hired to create and manage software, web and video solutions, digital and social media presence, paid ads to drive brand awareness, organic growth and most of all — drive conversions.
We started with a user-friendly WordPress website that successfully represents the more than 250 farms and 500 distributors worldwide in the Sod Solutions network. The website has been the cornerstone of carefully crafted landing pages of which paid digital ads are driving users across the nation to learn and purchase one of the sixteen sod varieties of the Sod Solutions brands.
We have created 50 videos and counting for the Sod Solutions brand of families. We work with the client to storyboard, script, shoot and deliver videos to launch new brands, engage customers and tell stories for web, trade shows, digital and social ads.
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