Meet

Our

TM

Nick
Nydegger

Founder, CEO

Nick
Nydegger

Founder, CEO

Nick is TargetMarket’s founder and CEO. Raised in Tampa, FL, Nick graduated from the University of Florida and afterward moved west to work in marketing for Fox in Los Angeles (Fun Fact: Nagatomi Plaza from Die Hard).

In 2007, longing to return to the East Coast, Nick relocated to Charleston to run a print and trade show marketing company. The economic turmoil of 2008-2009 forced a shift in marketing spending to digital, and in 2010 TargetMarket was born.

Over the past 13 years, Nick has worked to grow TargetMarket as a premier digital marketing agency in the Southeast. He enjoys running the agency but equally enjoys community involvement, serving on Rotary International and as a board member for the Summerville Family YMCA and trustee of Pinewood Preparatory School.

When not on the clock, Nick enjoys spending time on the golf course, listening to live music, or at home with his wife and two children.

Jackie
Foster

Director of Operations

Jackie
Foster

Director of Operations

Jackie has more than 8 years of experience in the marketing industry, with a passion for digital marketing, account management, and business development.

She holds a bachelor of arts degree in public relations from the University of South Carolina School of Journalism and Mass Communications. After which, she worked for New York-based digital agency, 360i, on accounts under the NBCUniversal portfolio, including USA Network, Bravo Network, and Oxygen Network.

Upon returning to the Lowcountry in early 2018, she worked as an Account Manager and later as Director of Accounts for Digico Agency. She then developed integrated communications plans to increase revenue and member retention for the Daniel Island Club before joining the TargetMarket team in 2020 as their Director of Business Development. Speaking to clients about their business goals and developing strategic marketing plans to help achieve them is one of the many reasons she loves what she does.

Jackie serves on the Board of the Lowcountry Autism Festival and volunteers with the Be a Mentor organization. Some of Jackie’s favorite activities include going to concerts, cooking, and spending as much time at the beach as possible. She is lucky to live close to her sister and spends lots of time with her family for suppers, watching SNL reruns, and spoiling her adorable niece.

Patrick
Brickman

Creative Director

Patrick
Brickman

Creative Director

Patrick is an award-winning graphic designer, photographer, and illustrator. He is a multi-faceted talent who pours his creativity, art direction, and experience into each project he works on.

Originally from Cleveland, Ohio, he holds a bachelor of fine arts degree in visual communication and design from Kent State University. As a senior, he received The Norman Rockwell Scholarship at Stockbridge Award from the esteemed Society of Illustrators in New York.

Patrick worked at a creative marketing studio and an agricultural publication company in Ohio before moving to South Carolina in 2011 to become the Art Director at Charleston Home + Design Magazine. He has photographed local Charleston celebrities as well as thousands of stunning homes throughout the Lowcountry.

When Patrick is off the clock, he enjoys spending time with his wife, two daughters, and dog, swimming, playing board games, and going on family trips. He also enjoys playing soccer, drawing, painting, and collecting music.

Jen
Hiotis

Senior Paid Ads Manager

Jen
Hiotis

Senior Paid Ads Manager

Jen Hiotis is a Senior Paid Ads Manager with over 13 years of specialized experience in search engine marketing. Leveraging expertise in Google Ads, Social Ads, SEO, and conversion rate optimization, she helps brands maximize their digital presence and drive measurable results.

Jen earned her Bachelor of Science in Marketing from the University of South Florida in 2010. From 2011 through 2023 she worked for a digital marketing company in Orlando where she wore many hats but most enjoyed managing their Google Ads department.

Known for keeping clients ahead of the latest trends and algorithm changes, Jen has managed comprehensive SEM programs for a wide variety of businesses, including those in home services, healthcare, B2B, ecommerce, beauty and many more. Her analytical, troubleshooting nature enables her to resolve account issues and unlock new opportunities for growth.

When she’s not strategizing to expand client reach and increase conversions, you can find her spending quality time with her husband and two dogs, making plans with friends, trying new Charleston restaurants, traveling, or just listening to records at home.

With a proven history of delivering exceptional ROI across industries, Jen’s passion is helping brands grow through optimized paid search campaigns. Her balance of big-picture strategy and detail-oriented optimization makes her an invaluable asset.

Ashleigh
Daniel

Project Manager

Ashleigh
Daniel

Project Manager

Originally from Columbia, SC, Ashleigh fell in love with Charleston while attending the College of Charleston, earning her degree in Psychology in May 2019.

As a Project Manager, she loves getting to know clients and bringing their goals and ideas to life. It excites her to see a website project or campaign go to fruition because of all the hard work the team has put into it and what it means to the client.

Outside work, she enjoys spending time on Sullivans Island with friends, running in Mount Pleasant, volunteering with Be a Mentor, and exploring everything Charleston offers. Back home, she spends time with her South Carolina Gamecock supporting family and her cockapoo Sammy.

Danielle
Boucher

Account Manager

Danielle
Boucher

Account Manager

Originally from Hampton, NH, Danielle aspired to move to Charleston since she was in high school. She graduated from Endicott College in 2021 with a B.S. in Marketing Communications and Advertising and a minor in Business Administration. After spending a year in her hometown post-grad, the opportunity presented itself to move south, and she took it and ran!

Joining the TargetMarket team has been a dream come true because working for an agency allows Danielle to do her two favorite things— learn and create! She believes writing is ever-gratifying because someone, somewhere, can read what she wrote and appreciates, connects, and resonates with the words before them.

In her downtime, you can find Danielle at the beach, the gym, or spending time with her friends and kitten, Evy.

Robert
Zaleski

Photographer, Videographer

Robert
Zaleski

Photographer, Videographer

Robert has extensive experience as a creative director, commercial photographer, and video producer, creating work for national brands and agencies. He’s also won numerous awards for his work in publishing and is excited to work alongside the team at TargetMarket.

Nicole
Zaleski

Producer, Director

Nicole
Zaleski

Producer, Director

Nicole handles all pre-production logistics and necessary details surrounding a shoot—from scouting locations to sourcing talent and tackling everything in between. She is an integral part of the production process and is thrilled to work alongside the team at TargetMarket.

James
Wilson

Director of Print Production

James
Wilson

Director of Print Production

James is a Tennessee native who moved to Charleston in 2018 to join the TargetMarket team. He went to the University of Tennessee. During his time in school, he helped his father grow a printing company from the ground up, learning the ins and outs of design and production. Primarily focusing on screen printing apparel and then transitioning into embroidery and vinyl.

James is known for being a jack of all trades, having been raised under the mentality of “we can probably do that ourselves.”

Starting at TargetMarket, he began primarily creating trade show graphics and, with time, has expanded his capabilities to handle almost all aspects of traditional print. You’ll often find him wrapping a vehicle at our Summerville print warehouse.

Outside of work, James enjoys spending time with his wife and one-year-old son Oliver, working on a remodeling project, reading, playing the occasional round of valorant, or cooking with his masterchef wife.

Lindsey
Mathias

Wrap Technician

Lindsey
Mathias

Wrap Technician

Lindsey is a wrap technician for TargetMarket, she joined the team in 2021. She’s been working in the vinyl field for 8 years and loves what she does. She loves comedy and the Pittsburgh Penguins. Her dream project is to wrap an airplane or helicopter. While she loves large installs, she’ll also be found wrapping unconventional items like car rims, baseball bats, helmets, or pretty much anything vinyl will stick to.

She frequently says, “Friends don’t let friends paint cars, that’s what vinyl is for.”

On a day off, you will most likely find Lindsey at an improv show or home with her husband, Brian, and their three cats. You can always spot her car because it has a unicorn cat eating a donut on the hood.

Team Characteristics

Our team consists of dynamic professionals with unique specialties who come together to create our full-service agency. We are award-winning photographers, savvy social media experts, talented creatives, experienced coders, resourceful digital advertising pros, and so much more.

Join Our Team

Click the link below to see if we have any openings at this time.