Establishing a professional online presence for your company is a necessity to stay competitive in today’s internet driven economy. TargetMarket designs and builds websites that make an impact and create an effective internet market presence for your business.
The basic components of a website design include the physical look and feel of your website, colors, styles, fonts, graphical elements, object sizes, and content organization.
TargetMarket takes design to a deeper level with our Listen, Formulate, Realize approach. We strive to understand our clients’ needs and their customers’ needs to produce effective website solutions. If you have a specific design in mind, or need assistance in determining the most effective layout, we offer comprehensive graphic design services to our clients.
The look of your website is very important. If your website looks dated or unprofessional you will lose sales as a result. Many of our clients win more business over their competitors because their website looks more professional.
TargetMarket develops all of our websites in a content management system. There are several reasons we do this for our clients. This gives our clients the ability to change most of the content of their website whenever they wish. If you have price changes, your phone number changes or you need to change a picture, you can access the administration area and make that change really quickly. Over time this will save you money in administrative costs. Second, the content management systems that we use are VERY search engine friendly. We recommend WordPress for small business and FirstSpirit CMS for mid-level and enterprise clients.
While we are building your website we pay close attention to the coding. We only use W3C compliant code, and place emphasis on the keywords within your website that will ultimately drive traffic naturally to your website resulting in more business. We also, create a self generated site map that AUTOMATICALLY notifies good if there has been a change or addition to your website.
We will set your new website up with Google Analytics so that you can track the performance of your new or new and improved website. In addition, we setup reports to be sent monthly to your email address.
For existing websites, it is very important that you keep your Google Ranking. While a new site will take some time to reestablish its new rankings, that can be minimized by redirecting the old pages to the new pages.
Whether designing a company’s website for the first time or providing an updated re-design for a current site, TargetMarket begins each web design project in the same way:
Most of our clients do not know where to begin when they first contact us to design and build a website for their business. Because every website and client is different, TargetMarket’s development process factors in budget, time line, and goals for each project. We maintain continuous communication with our clients during each development step, making sure that your site is developed on time, on budget and to your satisfaction.
Here is an example of our website development process:
Step 1: We always start a new project the same way: asking good questions during our initial client consultation. The key to reaching your goals is to start by having a good understanding of your company. Then can we help you create a plan for success.
Step 2: Based on our initial consultation, we will come up with a project estimate.
Step 3: A good design is more than creating an attractive home page. With your brand and your goals we use design to create something engaging to help drive sales through your website.
Step 4: Content Development and Coding your website (content is provided to us by client or written by our copywriter) Coding a website plays an important role in its success. We take pride in writing clean, web-friendly XHTML & CSS (which is W3C compliant). This ensures that your website is search engine friendly and compatible with today’s demanding web browser requirements.
Step 5: Basic site optimization is done while we are coding your website. We will highlight your keywords, place the proper titles on your pages and add keywords as necessary.
Step 6: Although we test the website as we are building it to ensure that everything is working, prior to launch we do a final test your website to make sure that all of the parts are working as designed.
Step 7: Launching a new website is a huge step for any company. We cover all the details, so your site makes its best first impression. Additional SEO services are available after launch to assist in gaining visibility.
Step 8: We train your employees with the tools to manage the website quickly and easily.