Search Engine Optimization
Each day there are an estimated 280 million health-related Google searches, accounting for roughly 5% of all Google searches. And with 80% of U.S internet users have searched for health information online, it’s clear where Dr. Google gets its name.
But, how can your practice get its share of this organic traffic to your website? With search engine optimization.
Using the latest SEO best practices, our approach has not only helped healthcare professionals throughout the country increase traffic to their websites but also convert those website visitors to new patient leads.
The first step in our search engine optimization process is to analyze your medical practice’s current website and current rankings. Our goal is to figure out the best strategy to increase your rankings and make it easier for potential patients to find you.
Next, we’ll work with you to develop a strategy to increase your website’s rankings based on the results of our audit, extensive keyword research, and your goals and budget. There’s no one-size-fits-all solution, but you can expect your custom strategy to include the following:
- Content Marketing
- On-Page SEO
- Link Building
- Technical SEO
- Page Speed Optimization
Although we live in a world where services like Amazon Prime have made us accustomed to near-instant gratification, in most cases, SEO will not deliver significant results immediately.
Think of SEO as a preventative healthcare measure. It’s an ongoing process that requires consistency over time in order to establish trends and monitor conditions to make adjustments as needed.
But, because that ROI is important, you will receive monthly reporting which will show month-over-month and year-over-year comparisons.