TargetMarket instagram for doctors to follow on instagram blog

5 Doctors to Follow on Instagram

August 28, 2019

Thanks in large part to social media, medical misinformation spreads like wildfire on the internet. One of the best ways to combat this epidemic is for physicians and healthcare practices to have an active social media presence where they can not only connect with current patients but also share accurate, evidence-based health care information with...

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location search illustration on mobile phone; Blog: google my business

How to Optimize Your Google My Business Listing

August 16, 2019

What is Google My Business? Google My Business is a free business profile that lets you easily connect with existing and potential patients across Google Search and Maps.  Because these profiles are a Google product, a Google My Business listing is a key component of an SEO strategy. Your listing works together along with your...

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screenshot of preferred vascular group website

First Friday Vol. 3

August 2, 2019

What We’re Learning Several large companies have recently made headlines for GDPR infringements. On July 8, British Information Commissioner’s Office (ICO) posted a notice of its intent to fine British Airways $205.7 million for GDPR infringements. The following day, the ICO issued a notice of its intention to fine Marriott International $111.5 million for GDPR...

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Medical Marketing, Branding and Advertising Explained; Computer with target graphic

Medical Marketing, Branding and Advertising Explained

July 19, 2019

This summer, we’ve spent a lot of time nurturing relationships with our existing clients as well as getting to know some new ones. One topic that continues to come up in one way or another is the differences between branding, marketing and advertising.  When you factor in that each of these exists in the digital...

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mockup of regional neurological website by medical website designer TargetMarket

First Friday Vol. 2

July 5, 2019

This week has been a doozy! There was a widespread internet outage that affected a significant portion of the country, predominantly the Southeast, and two of the major social media networks–Facebook and Instagram–temporarily went down. Though we do believe in taking time to unplug and recharge, as a team of medical website designers and digital...

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checklist on computer; is your online presence up-to-date?

Mid-Year Checklist: Is Your Online Presence Up-to-Date?

July 1, 2019

Today marks the start of the second half of the year. It’s also the perfect time to do a quick audit of your digital presence to make sure your website, online profiles and social media accounts are up to date.  Not sure where to start? Here’s a helpful checklist to guide you:  1. Audit Your...

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hipaa-compliant website with secure password

5 Must-Haves for a HIPAA-Compliant Website

June 24, 2019

Working with established healthcare industry website designers can help minimize the stress in creating a HIPAA-compliant website. They will know everything that’s needed, both on the website’s backend and for patient-facing information.

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Blogging for healthcare industry; Person typing

Is Blogging Relevant for the Healthcare Industry?

June 17, 2019

When we talk about website development and what we do as an agency, blogging frequently comes up. But service providers, like doctors and practice administrators, often ask if a blog is something that they really need. The short answer: Yes. From patient appointments to clinical documentation and all the administrative tasks in between, your time...

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managing online reviews

Tips for Managing Online Reviews

June 12, 2019

Here’s an experiment for you: Type your name or the name of your practice into Google. What are some of the first search results that you see? Probably your business’ website and maybe its social media networks, right? On that first search page, physicians will probably also find their practice on review sites like Vitals...

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First Friday Vol. 1

June 7, 2019

As we approach the halfway point in the year, we wanted to switch things up a bit with a new monthly series. The first Friday of every month we’ll be sharing a little behind the scenes info and industry insights to help you understand what exactly we do at TargetMarket. Each post will be broken...

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