Claim your address on Google My Business (GMB)
You know those little boxes that appear in Google search results listing company names, addresses and hours of operation? That is Google My Business. Google My Business boosts visibility in search, map searches, and Google+. As far as SEO goes, if you’re not on Google My Business, then you have no business.
Google My Business is a free service that complements your existing website by giving your business a public identity and presence on Google. The information you provide about your business can appear on Google Search, Maps, and Google+.
Getting medical practice listed on Google My Business is as simple as visiting Google’s dedicated site and signing in to claim or add your business address.
You then go through a simple verification process of sending a postcard back to Google or, in some cases, verifying by phone or through instant verification. A full explanation of how to get your business on Google My Business is available on Google’s support page, however, we have included the most important steps below.
Once your listing is approved, make sure you optimize it with a lot of photos that include keyword-rich descriptions that let visitors know what your firm is all about.
Update: In January 2016 Google made updates to how their local business listings appear in search (replacing a listing of 7 with a listing of 3 GMBs), and they gave their Google My Business dashboard a facelift, too.
Some likely scenarios in setting up a GMB listing or listings