E-commerce websites are powerful tools for your online business. With the ever-growing number of customers making purchases online, no business can afford to ignore the online market segment. With E-commerce website capabilities customers can complete their transactions in a few clicks, transforming your company into a virtual storefront.
TargetMarket specializes in creating E-commerce websites for retailers who need to promote their business and increase their sales. Enhance your customers’ online shopping experience and efficiently manage your inventory, order fulfillment and accounting. Whether your target audience is B2B or B2C, a TargetMarket E-commerce web design includes tools such as shopping cart and checkout, secure payment transactions, inventory display and management functionality and other custom functions to make your site customer friendly.
TargetMarket has developed an e-commerce strategy that takes all of the proven theories for a successful marketing plan and combines them on your website.
Your e-commerce website must look as good as your retail location. You would not have someone come into a poorly kept retail location and the same applies to your website. If your website has a professional look, you have a much better chance of making a sale versus a poorly designed website.
You will be able to control your content. This is convenient when you get pricing changes from your suppliers or if your shipping costs go up quickly. Simply log into the admin area and make those changes even if it is midnight.
You cannot compete if your website is not optimized. We take special care to make sure that your website is optimized so that search engines can access the information quickly and easily. We highlight keywords, we make sure that you have the proper titles on your pages and we create an automatically generated sitemap that notifies Google of your changes.
We will setup Google Analytics on your e commerce website so that you can track landing pages, purchases, and any pay per click campaigns that you are currently running. This will allow you to see how people are getting to your site, the path that they took to make their purchase, your conversion ratio and much, much more.
For existing e-commerce websites, losing traffic is losing money. We minimize the time it takes Google to adjust to your new page structure, but installing an automated redirector. This feature automatically redirects the dreaded “Page Not Found” errors to the new page on your new website.